Why brands need to get mobile ready

Google has planned to revamp and restructure the dynamics of the websites with relation to smart phones and this has the potential to affect websites that have the tendency to commit configuration mistakes and errors which may include poorly implemented redirects from desk tops to smart phone websites and may include smart phone specific errors like unplayable videos. However, the fact of the matter and the reality is that the endeavor is the result of understanding the importance that the smart phones rule the world and the users of smart phones have increased with most of the users being net savvy and Google has revisited its strategy and made an endeavor to improve, enhance, optimize the experience for smart phone users and this may revolutionize the entire smart phone segment.

To make a strong statement regarding this endeavor regarding the brands, it is imperative to talk the walk through the history of mobile search rankings.

The term MOBILE SEO, widely used for mobile search optimization for years is although in practice, but the content and activities related to the same has failed to impact and pack punch with mobile users and needs much to be changed and revised. The reasons attributed for this are that the statistics clearly authenticate that rankings between mobile and desk top were barely visible prior to the year 2011, even though Google envisioned and introduced mobile ranking construction in the year 2009. There was hardly an iota of difference apart from local results. However Google did implement and promote tons of user friendly enhancements during this phase and a concept like auto- completion being a positive and effective tool to help the users pose their queries faster even if the end result showed the same answers. 

The end result and reality was that mobile SEO was bracketed in the same slot of normal SEO. It must be noted that Rand Fishkin, a prominent SEO figure and founder of Moz.com, in the year 2011 had stated and we quote “mobile and normal web browsing experiences will continue to merge towards single experience”.  Google however not much later made a platform to differentiate between mobile and desk top organic results, formatting a blog post to optimize and enhance  the use of mobile website and the results clearly showed by mid 2012, as differing results were noticed between the mobile and desktop organic searches and  soon, within a short span of time, Mobile SEO specialist Bryson Meunier, published 16 authenticated differences between mobile and desktop search results and which clearly proved and demonstrated different listings, layouts and more.

Since the findings have been duly substantiated, authenticated and confirmed by Google that prove poor mobile website configuration have the potential to harm mobile search results, what is in store for the mobile search in near future?


It is heartening to see the desired good results flowing from good user experience and the endeavor from Google to support this trend is commendable. The move by Google to clamp down clearly and strongly emphasizes that tons of technically ill equipped mobile sites are aliens and unworthy in the age of multi-screen reality. The changing dynamics of the situation have been analyzed and the business strategy revisited and our focus and commitment is make multiple devices work in tandem and fluidly together and ensure that context and performance can be enhanced and activated by a innovative adaptive user friendly design. It is imperative to note that if we wish to be part of a new phase, it is important to make a consolidated platform where the SEO and user experience are aligned within the given parameters and a mobile first approach can cater for all screens using innovative tools, designs and techniques which will enable the user to have an easy, smooth, dynamic access to the content.


When personalized search is given its due importance, loss of data in analytics from secure search, and changes introduced by Google’s Penguin updates, a good inbound marketing strategy is the need of the hour. It is imperative to make a platform to integrate technical configuration with social, content and other earned marketing plays an important role to optimize the desktop and mobile SEO. It is a laudable and commendable endeavor by GOOGLE addressing and analyzing the differences between mobile and desktop search behaviors and intent, and motivating and encouraging webmasters to provide a delighting and informative experience to mobile users.

Source: Makshi Infotech - Affordable SEO service and Website design company in India

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Now Twitter Offers Free Analytics For All Users

Twitter users are often at a loss regarding the actual statistics regarding the impact they have on Twitter in the form of the number of time a Tweet has been tagged as Favorite, the frequency of the Tweet being retweeted and the responses which each Tweet receives. Although you may get some random updates, yet Twitter users were unable to get the actual trends of their Tweets like the category of content which is popular with the followers.

To start using Twitter Analytics all you need to do is visit ads.twitter.com and login using your Twitter account. Then you need to click on the Analytics link to gain access to the accurate statistics regarding the favorites, retweets and replies.

You can also download and store this information in the form of a CSV file. This file will include the basic information similar to that of business users. However this is extremely useful for small scale enterprises to get firsthand information and updates easily without needing to avail the services of any third party tool which may take a toll on their pockets.

We hope that Twitter decides to enhance their analytics offerings and it would work wonders in case it decides to make it even more comprehensive in providing the analytics. This is especially true for people who use Twitter as a marketing platform.

You will be able to get a fair idea whether the same people are retweeing your content or you have fresh visitors every time. This will help you to get an insight on the actual people you are able to reach.

This is a boon for those Twitter users who turn to Twitter for their advertising needs as you need to login to the ad platform if you wish to gain access to the analytics data.

Even if the number of users who test the Twitter ads is not too high, yet there is a likelihood of the information spreading through word of mouth. This will surely help Twitter to get a firm foothold in the advertising world.

Stay Informed about SEO and Social Media at Makshi Infotech

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Ways to Keep Your Business Secure in the Social Media

Social Media opens up great avenues for enterprises to get in touch with their clients as these portals are platforms for countless people to meet and interact. However this very volume poses a threat to security. Therefore you need to be cautious so that your account remains safe and secure.

Secure Your Accounts
A hacked account can wreck havoc and hence we need to try to keep the accounts secure. You need to carefully study all the security features which the sites provide and be aware of the methods to reclaim your account and alert your followers.

Train Your Social Managers
People having access to your accounts need to be competent and have the discretion to post smartly. An irrelevant or low grade update or Tweet could repulse the masses and make them shun your page. Nothing perishes in the online world and even if you delete any post, there are great chances of its traces remaining in the form of screen grabs or in any other form. Hence it is important to check and cross check the posts before making them live. Still, to be on the safer side, you need to have an alternative plan in place in case some untoward post makes its way to your page. This will help you to deal with it effectively. An instant apology which seems genuine will help people to forget and forgive.

Claim and Verify Your Accounts
Ensure that you claim and verify your accounts and keep it safe from the vile ministrants of competitors who wish to misuse your name. many social networks assist you in claiming your account from squatters, but sadly as user names are allotted on the first come first serve basis, you need to claim your name without any delay.

There are a couple of social networks
Some social networks also offer verification to show followers that your account is official. Twitter and Facebook selectively provide this service to celebrities and popular brands but there is no way for you to request verification. Google Plus, on the other hand, does allow local businesses to verify their pages.

Social Media is wonderful tool to help expand your business activity and measure the ROI. To keep updated on social media and internet marketing visit Makshi Infotech - Best Website Designing and SEO Services in India

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Facebook Launches Verified Accounts for Brands!!

Facebook has gained inspiration from its competitor Twitter and has presently ventured into the business of verification. Facebook has literally flicked the concept from Twitter and the resemblance is evident as a lot of information regarding the verification badges for the pages and profiles is not known and kept a well guarded secret.

The actual motto of this move by Facebook is yet not clear. A blog post also elaborated further with the statement, “Verified pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,”

Raina Penchansky quoted, “I think that it’s an issue for a lot of the luxury brands, because luxury brands prefer to maintain an aura of exclusivity by limiting their exposure and access to larger untargeted audiences”

Although verified pages and profiles will create a sense of authenticity, yet this has not affected most brands.

She also claims that there may be some brands which would not be comfortable about this verification process, especially with the absence of proper requirements being chalked out.

The blue chek mark is an indication that the verified pages and profiles will be seen on the timelines, search results and news feeds whenever any user will move the mouse over the name of the page anywhere on the site. 

Source : Makshi Infotech - Website Design and SEO Company

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How long does SEO take to work?

SEO is intangible – you cannot figure out its form or comprehend and grasp its working, and the time period it takes to start working.

SEO is a massive search optimization to give you fruits of your labour but depends on various detailing factors like – blogging, marketing, social media marketing, blogging, book marking, and directory detailing and piling mundane details in fine print. Makshi Infotech has entered into this arena and has adhered to all the SEO norms. 

SEO results are based on certain parameters to access the time period for the desired results like the size of your website if it is large or small, what are you trying to promote and is it competitive or you are strong in your field, what is the present web traffic  and what is the traffic and you expect, how long is your list of strong and rich text words , do you have an in-house writing team to write your content or you are dependent on out sourcing your content , are you strong in using links for your website. The process of coordinating the entire process is very time consuming and loads of efforts have to be put in see the results of SEO.

SEO results are based and referred on the rankings of your content and the visibility on the search engine. For instance if your content is on the page 5 of the keyword website like Google, once the SEO results take place, it is moved on the page one of the website and you have more traffic, clicks and generation of query which in translate in to a lucrative deal but the process may take 4 to 6 weeks.

The almighty search engine needs to be stimulated and motivated with the competitiveness of your rich and strong key words, with words that can create a punch and a strong impact. It has been observed that the matter that involves lots of writing content and video creations takes weeks to slowly gear up the work engine.

However, the algorithms of the Search engine are very complex and unstable and keep on changing within the set parameters, and are at the mercy of the changing requirements, which pertain to the relevant details and to determine the needs of the client, hence there is no set time frame for the SEO to give the desired results in the given time frame.

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