In August 2011, Google announced update on the way Google
presents Sitelinks as “Sitelinks will now be full size links with a URL and one
line of snippet text-similar to regular results. Google sitelinks are a collection of links which
appear under the result of any website and these added links are connected to
the main pages of the website. These links
are randomly and automatically selected by Google’s algorithm.
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| Image Source : Bloggers Passion |
The way Google displays results for strongly branded websites changed dramatically. The
display then changed from the very traditional title tags, meta descriptions
etc to a mega display that results in the same title tag and meta description
of the homepage plus the expanded site links in which the site links now
include the title tag and meta description of the subpages.
Sitelinks are restricted to appear only for general
search terms. You will get sitelink if
you search for “Nokia” but you won’t get sitelinks if you search for “Nokia
mobile phones.”
It is learned that Google uses the first level links of any
website for the Sitelinks. This is an
indication that all the links which are not visible on the homepage of your
site will not be used as sitelinks. The
links should be descriptive textlinks or image links with a descriptive IMG ALT
attribute. Javascript or Flash links are
not included in for Sitelinks. Google
uses around two to eight links for the sitelinks of a website. It is unfortunately unclear how Google
assigns the number of links to each website.
Yet despite these limitations organizations such as Makshi Infotech do make use of the
provision to optimize the sites via Google Sitelinks.
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