Social media plays a very pivotal
role in Internet marketing. Ironically, majority of the enterprises fail to use
social media optimally. People often tend to restrict their understanding of
the social media to merely Facebook, Twitter or LinkedIn. However there are
numerous other platforms which need to be considered. It is imperative to make
your presence felt on all the social media sites which are frequented by your
targeted visitors. Thus, Pinterest is one such site which you need to focus on.
A research has revealed that surprisingly more and more people are turning
towards Pinterest as compared to Twitter, Google+ and LinkedIn all together.
Pinterest is progressing by leaps
and bounds and recently this social networking site has recorded the presence
of more than 48.7 million users. Thus, it is very very essential to make your
presence felt on Pinterest.
How Does Pinterest
Work?
Pinterest is basically a type of a
bookmarking site where you have the provision to ‘pin’ videos and images. You
can also post them on numerous online pinboards. Just like other social networking
and bookmarking websites, here too you have the option of followers and people
can re-pin the content which has been pinned by you. Likewise you also can add
your comments or like the pins of other users.
Pinterest is mainly used for images
and videos and hence it draws a lot of masses. You can use this to your
advantage to channelize the netizens to your website. Pinterest is a real boon
to numerous SEO techniques, email marketing and blogging strategies.
Advantages of Pinterest:
1.
Increase the net traffic to your website.
2.
You get a ready platform to interact and connect to prospective
clients and increase your professional and personal network.
3.
It simplifies the process of sharing content with followers
4.
It is ideal for sharing images and videos.
Since its inception in the year 2010, it has grown rapidly
thanks to its graphical interface and orientation.
How Does Pinterest Generate
Leads and Internet Traffic
Pinterest
has given the users exemplary results and users have spoken of extraordinary response.
Hence you need to make your presence felt on this wonderful and effective
medium. If you wish to optimize your results then you can try out the automatic
pin scheduler or add the auto follow options. You can also integrate your
WordPress to your Pinterest account.
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| Image Credit : Business2community.com |
Skipping
Pinterest will result in lesser traffic to your website and you will be
depriving it of the traffic it deserves. This traffic could eventually become
your future customers and make your business scale greater heights.
Hence
you need to plan a proper Pinterest content strategy which will work wonders
for your business and take you numerous notches above the rest.
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