A social network is a structure made up of individuals or
organizations and their unity. It is a
network that emphasizes on providing a way of analyzing the way of the whole
social entities. It is a theoretical
construct used to study the relationships between individuals or groups, organizations
or social units. Social networking
sites are online communication in which members communicate or interact with
each other in a number of ways, either by exchanging messages, photos, live
chat, voice chat or even videos. Some of
the most popular such sites are the Facebook, MySpace, Twitter, LinkedIn,
etc.
The ties through which any social
unit connects represent the convergence of the various social contacts of that
unit. Numerous organizations like Makshi Infotech have explored the
potential of creating this unique content on social networking sites.
The content on the social networking site should aim at
following things:
1. The identity of
the source of shared information can be verified, which can be done by checking
the profile page if a public page, verifying the named source of the
information and so on. Also the
information on profile page of the individual or organization can be
verified. The comments received are
favorable to the information picked up.
2. The purpose of creating a social networking site is to
bring people together and can share thoughts and ideas. Social networking site should include:
Branded URLs for users.
<site.com>/<name>. An identifiable URL is always preferred.
For example, Facebook.com/username or
LinkedIn.com/username.
Divide and conquer:
Now with Facebook’s new post targeting options, you can better zero in
on segments of your fans, sending each of these groups of fans more tailored
content.
In addition to using unique blog posts and articles in
engaging and informing website visitor, consider using it in your social media
efforts on Facbook or Twitter. You will
find that using unique content can benefit all of your social media
efforts. By having one article written,
it can be posted on Facebook page or company blog, link to it on Digg or tweet
about it on Twitter, or even you can make a Youtube video. Unique content spurs conversation with your
readers and can be the launching pad for a great discussion about the subject
of your information. This is an excellent
way to position yourself. Anyone who has
worked in SEO, knows that unique content plays an important role in SEO. Visitors prefer well written print material
than anything else on any social site.
You would be surprised to know that users are less sophisticated than
search engine at detecting duplicate content.
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