Online Reputation Management (ORM) or Search Engine Optimization (SEO), Which is Better?

Online Reputation Management (ORM) or Search Engine Optimization (SEO) is the most effective, quickest, and easiest solution for dealing with the best kind of bad press that has been a mainstay of search engines recently. By pushing the negative views from the front page of search engines, There are many ways that this online method could protect you from the damaging opinions of everyone in general.

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All About On Page SEO Audit

Whenever a new project begins, SEO optimization is a must so let us see how to proceed. A logical and methodical approach is the right way to do this. Search Engine Optimization is a very important part of any content and  you should ensure that you have a proper SEO audit first.

A perfect website audit helps you to decide on the areas you have to focus on. These are the technical site audit, the On Site SEO audit, and the Link Audit.

An On page SEO audit usually starts with the meta description of tags and the title. This is a long process, so take the help of a spreadsheet detailing the categories and pages all in rows. The headers are normally represented by the featured elements in the on Site SEO page.

The next you have to handle is Title Tags, which define each page of yours. Have special title tags so that the search engine rankings would be good. Define these tags with perfect keywords, and have your business’s name in the tag.

Photo Credit : Business2community.com

You should also have the missing title tags, which help to make sure that the title tags are according to your requirements.

The next in the SEO audit is a meta tag, which helps in advertising for the business. Describe your site well here and have a good meta tag with a maximum of only 200 characters. Eliminate all the duplicate tags, and then do some keyword mapping.Have only one keyword per page as the search engines should not get confused.

Thus, an on site SEO audit is very important for a good website and for perfect success of the business. Have a perfect On Site SEO audit and give your website the edge over the rest.

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10 Tips On Managing Your Online Reputation

Online marketing is designed specifically on the premise to present your brand on the web that it invariably draws attention and connects with the people .our lives are touched by the computers today and can influence our needs and desires and though our official blog or platform might reflect the positivity and uniqueness of our brand, but at the same time other web users are powered and have the potential to destroy your image and brand.


Reputation management is a concept and a strategy to streamline a process whereby the company initiates at first to analyze and visualize its online image and implement and contemplate the desired measures to bring in the changes and combat aggressively the negative  feedback or negative press reports, and it is imperative to seek and identify other platforms to propagate and promote aggressively your business promotions strategy  and make an impact of your brand where it is not visible and make use of social networks , industry journals ,popular third party blogs or the same.

To make your task simple, we have compiled a list of top 10 measures to enhance your online reputation ,and ensure that the web users are lured and compelled to see your brand in positive light and makes a long lasting impact on their minds.

Your inability to set your basic business right leads to projecting your brand in bad light and which in turn makes your clients dissatisfied with your products or services and invariably which results in collapse or derailment of your business .Hence to form a strong online reputation it is imperative to clean and erase all your bad skeletons from your company and then make a clean platform to revitalize your on line reputation.

The web or Google can be an incredible source of information any topic imaginable, hence your endeavor at onset should be to make your brand visible and attracting by updating resources, or developing new concepts from time to time, monitor the traffic on the web and analyze the reasons for low traffic, and take steps to encourage users to visit the site making use of strong key words and visuals and this needs reputation management skills and techniques.

Keep a track of all online reviews, and though it is encouraging and motivating to check out the positive reviews, but at the same time a few negative reviews or a few unpleasant encounters with your company can impact and negate the effects of all your positive reviews, hence it is imperative to keep a constant vigil on all your websites reviews which are relevant to your company or brand.


The ruthless world of online business may bring to a situation where you may encounter unscrupulous elements who may post bad and misleading reviews, you must contact the website immediately to seek redress and ensure the post is removed. In case the bad reviews are genuine, you may defuse the situation by pushing positive posts making use of platforms like blog or Press Releases to make an impact and tide over the crisis of bad reviews.

Positivity breeds positivity and you may at all times endeavor to project all the positive activities of the company and it could be related to charity work, or the awards you may have won for your contribution or if you have introduced a new product, and this will reflect and enhance the reputation and credibility of the company and over power and eliminate bad reviews.


Social networking sites like Twitter, Facebook, Google+ are some of the most effective and powerful tools to shape your online reputation and enhance your credibility. A link with interesting post or content has the capability to display what kind of traffic is generated by your brand and give you an insight of your rivals in the same segment and keeping in touch with your potential clients or customers on these websites may translate in to business in due course of time. It is important that your attitude and demeanor on the social networking sites reflects your personality in good light and enhances your reputation and in case of bad reviews it is imperative to form a personal rapport and a bond with your contacts in social networking sites and resolve the issues amicably and maintain a dignified quorum.
Make a strategy to envision the latest trends followed online and check out what phrases are frequently used on Google, or what hashtags are in vogue on Twitter. Your endeavor at all times should be to be visible and present on any platform which is related or relevant to your business interest and for instance if worldfoodday is trending, and you are in gourmet business, create a tweet like “we are busy cooking up an exciting selection for worldfood day tonight, you are welcome to join us and enjoy.

In any business consumer undoubtedly is the king, hence pamper him and seek his information, ideas about your brand with a personal interaction or you may use feedback forms and this will help you to understand and analyze the needs, desires, wants of a paying consumer more accurately and will help you to win his loyalty and reflect your concern and good will towards your esteem customers.

Some of the websites are structured to offer free press releases to be spread out over some new related sites, and some of the websites charge a specified sum to promote your content to a wider segment of consumers and paid distribution services stand a good chance of getting the content published and promoted in Google News.

To protect and safeguard and enhance your reputation you may use tools like Google alerts ,which is programmed to give you a notification when any news or content is posted related to your brand ,and this process makes it easy and simple for you to keep a track on all the reviews generated by your brand at any given time. You may make use of Yahoo alerts in a similar way and the notifications will be sent your email account or mobile.
Hit search reputation management software is programmed to analyze and make a deep study to get an insight of your brands reputation and offers innovative methods to enhance your reputation and translate the bad reviews in to positive feedback, and by penetrating deep in tons of information sources, platforms like blogs, forums, news sites, message boards, forums, social networking sites and media giants like Google, Twitter, Facebook, this innovative and effective reputation management service provider ensures, assures to provide you an in-depth, real, insight to brand your product effectively.

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Why brands need to get mobile ready

Google has planned to revamp and restructure the dynamics of the websites with relation to smart phones and this has the potential to affect websites that have the tendency to commit configuration mistakes and errors which may include poorly implemented redirects from desk tops to smart phone websites and may include smart phone specific errors like unplayable videos. However, the fact of the matter and the reality is that the endeavor is the result of understanding the importance that the smart phones rule the world and the users of smart phones have increased with most of the users being net savvy and Google has revisited its strategy and made an endeavor to improve, enhance, optimize the experience for smart phone users and this may revolutionize the entire smart phone segment.

To make a strong statement regarding this endeavor regarding the brands, it is imperative to talk the walk through the history of mobile search rankings.

The term MOBILE SEO, widely used for mobile search optimization for years is although in practice, but the content and activities related to the same has failed to impact and pack punch with mobile users and needs much to be changed and revised. The reasons attributed for this are that the statistics clearly authenticate that rankings between mobile and desk top were barely visible prior to the year 2011, even though Google envisioned and introduced mobile ranking construction in the year 2009. There was hardly an iota of difference apart from local results. However Google did implement and promote tons of user friendly enhancements during this phase and a concept like auto- completion being a positive and effective tool to help the users pose their queries faster even if the end result showed the same answers. 

The end result and reality was that mobile SEO was bracketed in the same slot of normal SEO. It must be noted that Rand Fishkin, a prominent SEO figure and founder of Moz.com, in the year 2011 had stated and we quote “mobile and normal web browsing experiences will continue to merge towards single experience”.  Google however not much later made a platform to differentiate between mobile and desk top organic results, formatting a blog post to optimize and enhance  the use of mobile website and the results clearly showed by mid 2012, as differing results were noticed between the mobile and desktop organic searches and  soon, within a short span of time, Mobile SEO specialist Bryson Meunier, published 16 authenticated differences between mobile and desktop search results and which clearly proved and demonstrated different listings, layouts and more.

Since the findings have been duly substantiated, authenticated and confirmed by Google that prove poor mobile website configuration have the potential to harm mobile search results, what is in store for the mobile search in near future?


It is heartening to see the desired good results flowing from good user experience and the endeavor from Google to support this trend is commendable. The move by Google to clamp down clearly and strongly emphasizes that tons of technically ill equipped mobile sites are aliens and unworthy in the age of multi-screen reality. The changing dynamics of the situation have been analyzed and the business strategy revisited and our focus and commitment is make multiple devices work in tandem and fluidly together and ensure that context and performance can be enhanced and activated by a innovative adaptive user friendly design. It is imperative to note that if we wish to be part of a new phase, it is important to make a consolidated platform where the SEO and user experience are aligned within the given parameters and a mobile first approach can cater for all screens using innovative tools, designs and techniques which will enable the user to have an easy, smooth, dynamic access to the content.


When personalized search is given its due importance, loss of data in analytics from secure search, and changes introduced by Google’s Penguin updates, a good inbound marketing strategy is the need of the hour. It is imperative to make a platform to integrate technical configuration with social, content and other earned marketing plays an important role to optimize the desktop and mobile SEO. It is a laudable and commendable endeavor by GOOGLE addressing and analyzing the differences between mobile and desktop search behaviors and intent, and motivating and encouraging webmasters to provide a delighting and informative experience to mobile users.

Source: Makshi Infotech - Affordable SEO service and Website design company in India

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Now Twitter Offers Free Analytics For All Users

Twitter users are often at a loss regarding the actual statistics regarding the impact they have on Twitter in the form of the number of time a Tweet has been tagged as Favorite, the frequency of the Tweet being retweeted and the responses which each Tweet receives. Although you may get some random updates, yet Twitter users were unable to get the actual trends of their Tweets like the category of content which is popular with the followers.

To start using Twitter Analytics all you need to do is visit ads.twitter.com and login using your Twitter account. Then you need to click on the Analytics link to gain access to the accurate statistics regarding the favorites, retweets and replies.

You can also download and store this information in the form of a CSV file. This file will include the basic information similar to that of business users. However this is extremely useful for small scale enterprises to get firsthand information and updates easily without needing to avail the services of any third party tool which may take a toll on their pockets.

We hope that Twitter decides to enhance their analytics offerings and it would work wonders in case it decides to make it even more comprehensive in providing the analytics. This is especially true for people who use Twitter as a marketing platform.

You will be able to get a fair idea whether the same people are retweeing your content or you have fresh visitors every time. This will help you to get an insight on the actual people you are able to reach.

This is a boon for those Twitter users who turn to Twitter for their advertising needs as you need to login to the ad platform if you wish to gain access to the analytics data.

Even if the number of users who test the Twitter ads is not too high, yet there is a likelihood of the information spreading through word of mouth. This will surely help Twitter to get a firm foothold in the advertising world.

Stay Informed about SEO and Social Media at Makshi Infotech

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