Why Pinterest is Important in Social Media

Social media plays a very pivotal role in Internet marketing. Ironically, majority of the enterprises fail to use social media optimally. People often tend to restrict their understanding of the social media to merely Facebook, Twitter or LinkedIn. However there are numerous other platforms which need to be considered. It is imperative to make your presence felt on all the social media sites which are frequented by your targeted visitors. Thus, Pinterest is one such site which you need to focus on. A research has revealed that surprisingly more and more people are turning towards Pinterest as compared to Twitter, Google+ and LinkedIn all together.

Pinterest is progressing by leaps and bounds and recently this social networking site has recorded the presence of more than 48.7 million users. Thus, it is very very essential to make your presence felt on Pinterest.

How Does Pinterest Work?

Pinterest is basically a type of a bookmarking site where you have the provision to ‘pin’ videos and images. You can also post them on numerous online pinboards. Just like other social networking and bookmarking websites, here too you have the option of followers and people can re-pin the content which has been pinned by you. Likewise you also can add your comments or like the pins of other users.

Pinterest is mainly used for images and videos and hence it draws a lot of masses. You can use this to your advantage to channelize the netizens to your website. Pinterest is a real boon to numerous SEO techniques, email marketing and blogging strategies.

Advantages of Pinterest:

1.   Increase the net traffic to your website.

2.   You get a ready platform to interact and connect to prospective clients and increase your professional and personal network.

3.   It simplifies the process of sharing content with followers

4.   It is ideal for sharing images and videos.

Since its inception in the year 2010, it has grown rapidly thanks to its graphical interface and orientation.

How Does Pinterest Generate Leads and Internet Traffic

Pinterest has given the users exemplary results and users have spoken of extraordinary response. Hence you need to make your presence felt on this wonderful and effective medium. If you wish to optimize your results then you can try out the automatic pin scheduler or add the auto follow options. You can also integrate your WordPress to your Pinterest account.

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Skipping Pinterest will result in lesser traffic to your website and you will be depriving it of the traffic it deserves. This traffic could eventually become your future customers and make your business scale greater heights.

Hence you need to plan a proper Pinterest content strategy which will work wonders for your business and take you numerous notches above the rest.

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Importance of Content And Keywords

Content and keyword are co related, as you cannot have content without a keyword. The content and keywords complement each other and enhance the quality of the content without distorting the content and go hand in hand.

Keywords is the soul of the content , and if the website has only pictures and video, with no content, then keywords can be avoided but if you need to provide a quality content with high rankings, keyword plays a very important role in this process. Keywords play the role of sheet anchor in content formatting and styling. Makshi Infotech exploits this aspect in totality.

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A keyword can be used in the title, or first line or first paragraph, and there are no hard and fast rules on how many times you can use a keyword, but it should be relevant to the content and highlight the content to increase the hits and web traffic.

Keywords can appear on the URL, or in the title, or in the links to the related content, but it must have the potential to target the business goals and focus on the content.  There many paid tools and free tools for keywords and even social networking sites like you tube and twitter search can be of great help in finding the right keywords and have a rich content.

You may research your key word tools and use them regularly and at times in rotation depending on the variation of your content, but your prime concern in choosing your rich keywords should be relevance to the content. Keyword tools are easy to use and have the ability for prospecting and figuring out the best variations required for your content.

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You may make use of Google keyword tools or any of the free keyword tools like keyword niche finder. It is imperative to use trend based keyword tools when the content is relevant to the present trend and is being discussed in the present situation and you will have a high traffic if your keywords are highly impressive and eye catching.

Competitive tools like Compete, Spyfu, give you an insight in what your competitors are using and you may capitalise on this information to make your content more specific and relevant. It is advisable to use multiple keyword types to broaden the horizons of your content and cover many aspects of the content.

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The Benefits Of Internal Linking

The complex world of SEO has seen drastic changes and with dramatic innovations the importance of internal links has been established and proved that internal links are much more powerful tool than the inbound links and with inner linking process becoming difficult it is imperative to analyze the benefits of internal linking with solid and logical reasoning. Today the world is tuned to multi tasking and when you provide a powerful link on your blog or website that relates to another topic, you are well on your way to retain a potential visitor and at the same time adding value to his life. This can be best explained as a single window line to avail all the relevant services and lay a solid foundation to your website.

In the current scenario it is an undisputed fact that it is roller coaster ride for most of the internet marketers with websites losing rankings and business quite frequently. The situation demands that you change with times and revisit the search algorithms and give due importance to internal link building practices rather than indulge in futile exercise of building inbound links  and increase your web traffic and rankings.

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Inner linking has a tremendous potential to open new vistas for you and takes you on less travelled roads of higher rankings and inner linking practices reflects a healthy picture for your search engine and it is advisable to scan your content and place links on anchor text to other related pages of your website. When you are done with process, you may finally ping your blog or website to search engines.

The traffic on your website is determined by the concept of bounce rate which statistically indicates the number of visitors who left your website within less than 30 seconds divided by the number of visitors multiplied by 100.  A figure less than 50% is always flattering but the figures less than 50% indicate sad state of content and needs to be evaluated and lower bounce may lead to higher organic rankings.

The icing on the cake in case of internal linking is that you get the added benefit of promoting your posts when readers keep on visiting the page which is interlinked with each other, and in the due course of time you win the loyalty of your visitors who start to value your opinions and if you regularly interrelate your blog content you establish your credibility and visitors hold you in high esteem. Seeing this, organizations such as Makshi Infotech have also stood by the benefits of internal linking.

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SEO VS Backlinks

SEO can only be optimised if diverse backlinks are used and the real challenge is to locate the powerful backlinks, to get a high quality content.

It is a normal practise to build your link building platform with the help of blogs and forum postings and even social networking sites are aware of the importance of the backlinks as they tend to support the marketers using SEO tools in a positive way, to obtain the required quality content.

There are many websites to get a positive link and for instance you may use Squidoo.com on Google search, and you will enter a world of huge Squidoo lenses where you can add your site and most of these sites have a very high PageRank.

To create a great fusion of SEO and back links you may use many Web 2.0 sites and the process allows you to create high calibre  profiles and interact with other likeminded people and the end result is the high Page rank ,”do follow” links to the website listed in your profile. You may try it out on www.linkedin.com, or www.flickr.com or www.zoominfo.com

You may follow a simple mantra like- the more articles with high content get posted, the more links you could build and if you have put a link in your site with the content, your content by itself becomes a powerful link and increases web traffic.

It is imperative to note that your content must pass the strictest content quality to be classified as a unique content and you may use a few article directories to check the same and in the process get high quality backlinks. Companies such as Makshi Infotech explore all the aspects of SEO and backlinks and emerge with a winning concoction for the web world.

There are many options opened up for you to in the form of websites which are huge resources in terms of content and they tend to specialize and offer expertise in a highly relevant back links and determine the site ranking. It is imperative to find these relevant sites quickly and efficiently by just a simple click of keyword phrase + add site. For instance Google will offer you a huge list of sites that will allow you to add your website, creating a new backlink on your site.

There are many websites who could provide links on health related issues or financial matters, or fitness methods, diet and nutrition, stock markets, fashions, or legal guidance and many other matters.

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Optimising your site to get Google sitelinks

In August 2011, Google announced update on the way Google presents Sitelinks as “Sitelinks will now be full size links with a URL and one line of snippet text-similar to regular results.  Google sitelinks are a collection of links which appear under the result of any website and these added links are connected to the main pages of the website.  These links are randomly and automatically selected by Google’s algorithm.

 

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The way Google displays results for strongly branded websites changed dramatically.  The display then changed from the very traditional title tags, meta descriptions etc to a mega display that results in the same title tag and meta description of the homepage plus the expanded site links in which the site links now include the title tag and meta description of the subpages.

Sitelinks are restricted to appear only for general search terms.  You will get sitelink if you search for “Nokia” but you won’t get sitelinks if you search for “Nokia mobile phones.”

It is learned that Google uses the first level links of any website for the Sitelinks.  This is an indication that all the links which are not visible on the homepage of your site will not be used as sitelinks.   The links should be descriptive textlinks or image links with a descriptive IMG ALT attribute.  Javascript or Flash links are not included in for Sitelinks.  Google uses around two to eight links for the sitelinks of a website.  It is unfortunately unclear how Google assigns the number of links to each website.  

Yet despite these limitations organizations such as Makshi Infotech do make use of the provision to optimize the sites via Google Sitelinks.

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