Wednesday 15 May 2013

The Benefits Of Internal Linking



The complex world of SEO has seen drastic changes and with dramatic innovations the importance of internal links has been established and proved that internal links are much more powerful tool than the inbound links and with inner linking process becoming difficult it is imperative to analyze the benefits of internal linking with solid and logical reasoning. Today the world is tuned to multi tasking and when you provide a powerful link on your blog or website that relates to another topic, you are well on your way to retain a potential visitor and at the same time adding value to his life. This can be best explained as a single window line to avail all the relevant services and lay a solid foundation to your website.

In the current scenario it is an undisputed fact that it is roller coaster ride for most of the internet marketers with websites losing rankings and business quite frequently. The situation demands that you change with times and revisit the search algorithms and give due importance to internal link building practices rather than indulge in futile exercise of building inbound links  and increase your web traffic and rankings.
Image Source : ujjwal.com

Inner linking has a tremendous potential to open new vistas for you and takes you on less travelled roads of higher rankings and inner linking practices reflects a healthy picture for your search engine and it is advisable to scan your content and place links on anchor text to other related pages of your website. When you are done with process, you may finally ping your blog or website to search engines.

The traffic on your website is determined by the concept of bounce rate which statistically indicates the number of visitors who left your website within less than 30 seconds divided by the number of visitors multiplied by 100.  A figure less than 50% is always flattering but the figures less than 50% indicate sad state of content and needs to be evaluated and lower bounce may lead to higher organic rankings.

The icing on the cake in case of internal linking is that you get the added benefit of promoting your posts when readers keep on visiting the page which is interlinked with each other, and in the due course of time you win the loyalty of your visitors who start to value your opinions and if you regularly interrelate your blog content you establish your credibility and visitors hold you in high esteem. Seeing this, organizations such as Makshi Infotech have also stood by the benefits of internal linking.

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