Now Twitter Offers Free Analytics For All Users

Twitter users are often at a loss regarding the actual statistics regarding the impact they have on Twitter in the form of the number of time a Tweet has been tagged as Favorite, the frequency of the Tweet being retweeted and the responses which each Tweet receives. Although you may get some random updates, yet Twitter users were unable to get the actual trends of their Tweets like the category of content which is popular with the followers.

To start using Twitter Analytics all you need to do is visit ads.twitter.com and login using your Twitter account. Then you need to click on the Analytics link to gain access to the accurate statistics regarding the favorites, retweets and replies.

You can also download and store this information in the form of a CSV file. This file will include the basic information similar to that of business users. However this is extremely useful for small scale enterprises to get firsthand information and updates easily without needing to avail the services of any third party tool which may take a toll on their pockets.

We hope that Twitter decides to enhance their analytics offerings and it would work wonders in case it decides to make it even more comprehensive in providing the analytics. This is especially true for people who use Twitter as a marketing platform.

You will be able to get a fair idea whether the same people are retweeing your content or you have fresh visitors every time. This will help you to get an insight on the actual people you are able to reach.

This is a boon for those Twitter users who turn to Twitter for their advertising needs as you need to login to the ad platform if you wish to gain access to the analytics data.

Even if the number of users who test the Twitter ads is not too high, yet there is a likelihood of the information spreading through word of mouth. This will surely help Twitter to get a firm foothold in the advertising world.

Stay Informed about SEO and Social Media at Makshi Infotech

Read More

Ways to Keep Your Business Secure in the Social Media

Social Media opens up great avenues for enterprises to get in touch with their clients as these portals are platforms for countless people to meet and interact. However this very volume poses a threat to security. Therefore you need to be cautious so that your account remains safe and secure.

Secure Your Accounts
A hacked account can wreck havoc and hence we need to try to keep the accounts secure. You need to carefully study all the security features which the sites provide and be aware of the methods to reclaim your account and alert your followers.

Train Your Social Managers
People having access to your accounts need to be competent and have the discretion to post smartly. An irrelevant or low grade update or Tweet could repulse the masses and make them shun your page. Nothing perishes in the online world and even if you delete any post, there are great chances of its traces remaining in the form of screen grabs or in any other form. Hence it is important to check and cross check the posts before making them live. Still, to be on the safer side, you need to have an alternative plan in place in case some untoward post makes its way to your page. This will help you to deal with it effectively. An instant apology which seems genuine will help people to forget and forgive.

Claim and Verify Your Accounts
Ensure that you claim and verify your accounts and keep it safe from the vile ministrants of competitors who wish to misuse your name. many social networks assist you in claiming your account from squatters, but sadly as user names are allotted on the first come first serve basis, you need to claim your name without any delay.

There are a couple of social networks
Some social networks also offer verification to show followers that your account is official. Twitter and Facebook selectively provide this service to celebrities and popular brands but there is no way for you to request verification. Google Plus, on the other hand, does allow local businesses to verify their pages.

Social Media is wonderful tool to help expand your business activity and measure the ROI. To keep updated on social media and internet marketing visit Makshi Infotech - Best Website Designing and SEO Services in India

Read More

Facebook Launches Verified Accounts for Brands!!

Facebook has gained inspiration from its competitor Twitter and has presently ventured into the business of verification. Facebook has literally flicked the concept from Twitter and the resemblance is evident as a lot of information regarding the verification badges for the pages and profiles is not known and kept a well guarded secret.

The actual motto of this move by Facebook is yet not clear. A blog post also elaborated further with the statement, “Verified pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,”

Raina Penchansky quoted, “I think that it’s an issue for a lot of the luxury brands, because luxury brands prefer to maintain an aura of exclusivity by limiting their exposure and access to larger untargeted audiences”

Although verified pages and profiles will create a sense of authenticity, yet this has not affected most brands.

She also claims that there may be some brands which would not be comfortable about this verification process, especially with the absence of proper requirements being chalked out.

The blue chek mark is an indication that the verified pages and profiles will be seen on the timelines, search results and news feeds whenever any user will move the mouse over the name of the page anywhere on the site. 

Source : Makshi Infotech - Website Design and SEO Company

Read More

How long does SEO take to work?

SEO is intangible – you cannot figure out its form or comprehend and grasp its working, and the time period it takes to start working.

SEO is a massive search optimization to give you fruits of your labour but depends on various detailing factors like – blogging, marketing, social media marketing, blogging, book marking, and directory detailing and piling mundane details in fine print. Makshi Infotech has entered into this arena and has adhered to all the SEO norms. 

SEO results are based on certain parameters to access the time period for the desired results like the size of your website if it is large or small, what are you trying to promote and is it competitive or you are strong in your field, what is the present web traffic  and what is the traffic and you expect, how long is your list of strong and rich text words , do you have an in-house writing team to write your content or you are dependent on out sourcing your content , are you strong in using links for your website. The process of coordinating the entire process is very time consuming and loads of efforts have to be put in see the results of SEO.

SEO results are based and referred on the rankings of your content and the visibility on the search engine. For instance if your content is on the page 5 of the keyword website like Google, once the SEO results take place, it is moved on the page one of the website and you have more traffic, clicks and generation of query which in translate in to a lucrative deal but the process may take 4 to 6 weeks.

The almighty search engine needs to be stimulated and motivated with the competitiveness of your rich and strong key words, with words that can create a punch and a strong impact. It has been observed that the matter that involves lots of writing content and video creations takes weeks to slowly gear up the work engine.

However, the algorithms of the Search engine are very complex and unstable and keep on changing within the set parameters, and are at the mercy of the changing requirements, which pertain to the relevant details and to determine the needs of the client, hence there is no set time frame for the SEO to give the desired results in the given time frame.

Read More