Facebook
has gained inspiration from its competitor Twitter and has presently ventured
into the business of verification. Facebook has literally flicked the concept
from Twitter and the resemblance is evident as a lot of information regarding
the verification badges for the pages and profiles is not known and kept a well
guarded secret.
The
actual motto of this move by Facebook is yet not clear. A blog post also
elaborated further with the statement, “Verified pages belong to a small group
of prominent public figures (celebrities, journalists, government officials,
popular brands and businesses) with large audiences,”
Raina
Penchansky quoted, “I think that it’s an issue for a lot of the luxury brands, because
luxury brands prefer to maintain an aura of exclusivity by limiting their
exposure and access to larger untargeted audiences”
Although
verified pages and profiles will create a sense of authenticity, yet this has
not affected most brands.
She
also claims that there may be some brands which would not be comfortable about
this verification process, especially with the absence of proper requirements
being chalked out.
The
blue chek mark is an indication that the verified pages and profiles will be
seen on the timelines, search results and news feeds whenever any user will
move the mouse over the name of the page anywhere on the site.
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