To make a strong statement regarding this endeavor regarding the brands, it is imperative to talk the walk through the history of mobile search rankings.
The term MOBILE SEO, widely used for mobile search optimization for years is although in practice, but the content and activities related to the same has failed to impact and pack punch with mobile users and needs much to be changed and revised. The reasons attributed for this are that the statistics clearly authenticate that rankings between mobile and desk top were barely visible prior to the year 2011, even though Google envisioned and introduced mobile ranking construction in the year 2009. There was hardly an iota of difference apart from local results. However Google did implement and promote tons of user friendly enhancements during this phase and a concept like auto- completion being a positive and effective tool to help the users pose their queries faster even if the end result showed the same answers.
The end result and reality was that mobile SEO was bracketed in the same slot of normal SEO. It must be noted that Rand Fishkin, a prominent SEO figure and founder of Moz.com, in the year 2011 had stated and we quote “mobile and normal web browsing experiences will continue to merge towards single experience”. Google however not much later made a platform to differentiate between mobile and desk top organic results, formatting a blog post to optimize and enhance the use of mobile website and the results clearly showed by mid 2012, as differing results were noticed between the mobile and desktop organic searches and soon, within a short span of time, Mobile SEO specialist Bryson Meunier, published 16 authenticated differences between mobile and desktop search results and which clearly proved and demonstrated different listings, layouts and more.
Since the findings have been duly substantiated, authenticated and confirmed by Google that prove poor mobile website configuration have the potential to harm mobile search results, what is in store for the mobile search in near future?
It is heartening to see the desired good results flowing from good user experience and the endeavor from Google to support this trend is commendable. The move by Google to clamp down clearly and strongly emphasizes that tons of technically ill equipped mobile sites are aliens and unworthy in the age of multi-screen reality. The changing dynamics of the situation have been analyzed and the business strategy revisited and our focus and commitment is make multiple devices work in tandem and fluidly together and ensure that context and performance can be enhanced and activated by a innovative adaptive user friendly design. It is imperative to note that if we wish to be part of a new phase, it is important to make a consolidated platform where the SEO and user experience are aligned within the given parameters and a mobile first approach can cater for all screens using innovative tools, designs and techniques which will enable the user to have an easy, smooth, dynamic access to the content.
When personalized search is given its due importance, loss of data in analytics from secure search, and changes introduced by Google’s Penguin updates, a good inbound marketing strategy is the need of the hour. It is imperative to make a platform to integrate technical configuration with social, content and other earned marketing plays an important role to optimize the desktop and mobile SEO. It is a laudable and commendable endeavor by GOOGLE addressing and analyzing the differences between mobile and desktop search behaviors and intent, and motivating and encouraging webmasters to provide a delighting and informative experience to mobile users.
Source: Makshi Infotech - Affordable SEO service and Website design company in India
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